Toyota Center Baku welcomes Sumo Legend Hakuho Sho

On October 19 Toyota Center Baku welcomed Hakuho Sho - 69th Yokozuna and President of the International Sumo Federation (ISF) for the “Champion’s Journey” event following the Sumo World Championships 2026 in Baku.

The event brought together Japanese culture, sumo traditions and Toyota’s philosophy, highlighting the shared values of respect, discipline and continuous improvement. Hakuho Sho shared insights from his 25-year career, demonstrated fundamental sumo techniques and spoke about his vision for promoting the sport worldwide.

The event concluded with a special “Champion Meets Champion” photo session alongside the Toyota Land Cruiser celebrating the connection between two worlds united by strength, discipline and the pursuit of excellence.